surreptitious advertising
- surreptitious advertising
- paslėpta reklama
statusas Aprobuotas
sritis elektroniniai ryšiai
apibrėžtis Bet kokia forma ir bet kokiomis priemonėmis skleidžiama informacija apie gamintoją ar paslaugos teikėją, jo pavadinimą ar veiklą, prekių ženklą, pateikiama taip, kad reklamos vartotojas gali nesuprasti, kad tai reklama, arba gali suklysti dėl pateiktos reklamos tikrojo tikslo. Toks informacijos pateikimas visais atvejais laikomas paslėpta reklama, kai už ją užmokama ar kitaip atsilyginama.
atitikmenys: angl. surreptitious advertising
šaltinis Lietuvos Respublikos visuomenės informavimo įstatymo pakeitimo įstatymas (Žin., 2006, Nr. 82-3254)
Lithuanian dictionary (lietuvių žodynas).
2015.
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